Abstract

Today ,consumer is called the king of market .He is at the center stage of all market activities. It is constant endeavor of producers that the production of product must conform to the needs of consumer. In addition to the satisfaction of consumer, it also the endeavor of producer that their sale should be maximum. The aim of this paper is to enlighten the reader about the complication of this system without going into technicalities. 

Keywords:-Consumer, Consumerism, business and society

Naveen Kumar Singh & Savita Chauhan & Shivanshu Bhadhoriya & K.K.Upadhyay

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